SPOTLIGHT: Alex Rogers bagged Audi S1

Published: 27 July 2017

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Back to showroom

Air Lift suspension and Rotiform wheels might be a regular choice for tuning fans, but there’s a damn good reason why – it works and it always looks awesome! One of our favourite cars to showcase this pairing is Alex Rogers Audi S1, and last month we welcomed him into the detailing bay for a full paint correction ahead of Players Classic @ Goodwood…

Gleaming after its transformation in the Detailing Bay, the paint colour on Alex’s S1 might look aftermarket but it’s actually an OEM Audi Exclusive shade known as Audi Velvet Purple – an unusual but seriously-cool choice! This colour absolutely pops with a bit of sunlight, but as you’d expect from a darker shade it can be a nightmare to keep swirl-free without the right products.

Adam’s swirl-free finish was achieved using Meguiar’s Mirror Bright™ Polishing Wax to gently polish paint revealing maximum gloss, depth of color & mirror-like reflections. Unique natural & synthetic ingredients deliver outstanding wax protection that locks in shine. It’s also safe for all glossy paint colors & types, including lacquers, enamels & clear coats.

It’s not all show and no go, either. The Audi S1 is no slouch from the factory boasting four-wheel-drive and 230bhp from its 2.0-litre turbo motor. Alex has since added a Milltek Sport exhaust for additional power and noise, which also includes a sport valve for extra volume when needed!

Over in the wheel and tyre department, Alex is running a set of cast Rotiform LSRs wrapped in Michelin Pilot Super Sport rubber giving an almost motorsport vibe to the S1s exterior. At the push of a button, the ride height can be slammed to the ground with the wheels perfectly tucked within the arches. Best of all, it’ll sit (and drive) super low thanks to a killer install by Riiva Design.

With more plans in the future, we’re looking forward to seeing how Alex’s S1 develops over time and look forward to welcoming him back into the Detailing Bay. It just goes to show that with the right car, the right colour and a few killer upgrades you can achieve some major results!

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